By the 90s, it dominated internet forums as it came as one of the 11 core fonts from Microsoft. It rivalled popular European industrial sans serifs of that time. During the 60s, it was used extensively on headlines, titles, ads, and posters. And with very short ascenders and descenders for each letter, it saved space.Īs the name suggests, Impact was created ‘to have an impact’. Because the font was bold and condensed, it allowed as much ink on paper as was possible. In the 60s, posters, magazines, and books were still printed using metal blocks. In this Vox Almanac video, presenter Phil Edwards gives a short but sweet explanation as to why Impact is the font of choice for cool memes.ĭesigned by Geoffrey Lee in 1965, Impact was created to fill a need for type that looked industrial while maintaining efficiency during printing. So before you pick Comic Sans or Helvetica on your meme generator, let’s dabble a little into the reason why memes have that one particular font. That’s because people expect certain things to look a certain way – even memes. Ever looked at an internet meme and wondered what it would be like to change the font into something…different? Even if you did, you’d probably get a cringe reaction.
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